Trade & representation
Commercial representation and intermediation between producers, buyers and distributors, with a clear role agreed for each market and product.
Where we start
A producer may have a product ready to sell and need a distributor in another market. A buyer may be looking for a supplier with the right offer. Casa Berri can help identify the counterpart and develop the commercial conversation.
Our role is commercial intermediation and representation. We agree who we represent, the scope of the work and the remuneration before approaching the market. Any exclusivity or territory is defined for the specific collaboration.
The work
We work through the product range, intended customer, proposed market and information a buyer will need. Pricing, availability, order quantities and supporting materials should be clear enough for a useful first conversation.
We identify potential distributors, buyers or suppliers against the agreed profile. We introduce the offer, gather responses and follow up on the points that matter to each party, rather than treating a contact list as the finished work.
We help the parties work through commercial questions, proposals and next steps. Samples, documentation and terms may need input from the producer, buyer and specialist providers. Responsibilities for transport, customs, payment and product requirements are agreed between the relevant parties.
What you take away
The agreed work can include a counterpart shortlist, buyer presentation, outreach record or a proposal for the parties to review. An introduction does not by itself establish an order, distribution agreement or exclusive mandate.
Starting a conversation
Send the product or sourcing requirement, target market, available sales material and the kind of counterpart you are looking for. If you already have commercial terms or a distributor profile, include those too.
If you are still deciding whether a market is suitable, start with a market assessment before planning outreach.
Explore consultingTell our team about your business, the market and the support you need.
Contact Casa Berri