Market assessment
Who buys, what they buy and how they choose. We investigate demand signals, competing offers, price positioning and established sales channels. The findings help assess whether your offer has a plausible place in the market.
Consulting
Before you enter
a new market.
Understand who might buy, how the market works and what it would take to compete. We help you decide where to focus and what to do next.
Where we start
Start with the decision
you need to make.
You may be considering a new country, adapting an existing offer or deciding whether an opportunity deserves more time. The useful question is what you need to know before committing people and money.
We agree that question with you, identify the information already available and focus the research on the gaps. The work can address an individual market or compare a small number of options.
The work
What we can
work through with you.
Offer and positioning
We review how you present the product or service, the customer it is meant for and the reasons someone would choose it. That can mean refining the proposition, comparing commercial models or adapting the offer to a different buyer.
A practical commercial plan
We set out the options, key assumptions and next actions. A useful plan identifies what to test, who to approach and which decisions depend on further evidence. It also makes the limits of the research clear.
What you take away
Something you can
make a decision with.
Depending on the agreed scope, the work can produce a market assessment, competitor comparison, revised proposition or prioritised action plan. We discuss the findings with you so that the next decision is clear.
Starting a conversation
What to bring
to the table.
Share a short description of the business, the offer, the market you are considering and the decision you need to make. Existing sales material and customer feedback can help us begin.
If the next step involves approaching buyers or developing a partnership, we can agree that work separately.
Explore business developmentDiscuss a market
or business question.
Tell our team about your business, the market and the support you need.
Contact Casa Berri